MSC CRUISES PARTNERSHIPS

We partner with leading brands worldwide

We involve top brands – leaders in their fields – that help us achieve solutions which bring our guests the best on-board experience.

Food & Beverage

MSC takes you on an unforgettable voyage, enhanced by partnering with the finest food & beverage brands in the world.

Niklas Ekstedt

NIKLAS EKSTEDT

Multi award-winning, Michelin-starred Swedish chef, TV personality and author creates signature dishes for innovative Chef’s Garden Kitchen on MSC World Europa.

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Teo Musso

TEO MUSSO

Brewmaster Teo Musso has worked with MSC Cruises to create an exclusive range of “Oceanic” craft beers brewed on board MSC World Europa and MSC World America.

Jean Philippe Maury

JEAN PHILIPPE MAURY

The French chocolatier crowned Best Pastry Chef in France, offers his exquisite creations to guests on MSC Meraviglia, MSC Bellissima, MSC Grandiosa, MSC Virtuosa MSC Euribia, MSC World Europa and MSC World America. Chocolates, crepes and gelato: all freshly made on board.

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Venchi

VENCHI

The historic Italian chocolatier Venchi brings our guests exquisite chocolate and gelato, hand made from 100% natural ingredients. MSC Seaside, MSC Seaview and MSC Seashore even have their own Chocolate Factory with full-height.

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Eataly at sea

EATALY AT SEA

MSC Cruises is partnering with Eataly, the global ambassador of high-quality Italian food and wine, to offer guests an exclusive experience on the newest ship, MSC World America.

FAMILY & KIDS

On-board programming tailored for children and infant wellbeing is a crucial part of a family vacation. Which is why we partner with leading brands to create cherished experiences. Children can play, explore and learn while their parents relax free of worries.

MSC Cruises and LEGO® have teamed up to design stimulating new play areas on our cruise ships. Kids from 3 to 11 love creating with the great selection of LEGO® bricks and equipment in our Mini & Juniors Clubs.

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MSC and Chicco, the leading global baby care brand, have come together to create the perfect on-board play experience and integrated baby care support for families with children under three.

Art & Design

Elegance, innovation, creativity and a passionate quest for excellence are synonymous with MSC Cruises, from the acclaimed designs of our ships to the works of art exhibited on board.

MSC’s partnership with Swarovski – world leader in cut-crystal creativity – enriches every aspect of life on board, from our stunning signature staircases to boutique shopping and creative activities.

Venini, the Murano glassworks, founded in 1921 and renowned worldwide for the excellence of its hand made creations, crafted two towering works of art for the MSC Foundation: Danza del Mare onboard MSC Seashore and Incanto del Mare onboard MSC Seascape.

These installations symbolise our shared commitment to protecting and nurturing the natural environment of which we are a part and upon which we all depend.

MSC Cruises is proud to host in the Art Gallery of MSC Grandiosa, MSC Virtuosa and MSC Euribia artworks from groundbreaking figures in pop and contemporary art.
Their distinctive style and works have profoundly transformed the landscape of art world.

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Entertainment

MSC offers you a memorable programme of outstanding entertainment and recreation on board thanks to our world-leading partners.

GUINNESS WORLD RECORDS

A thrilling new entertainment offering at sea with Guinness World Records, the renowned officials for incredible record-breaking titles worldwide.

The new programme is a chance for guests to test their mettle and – if they’re lucky – get their name in the record books. Guinness World Records activities are now available on 12 ships and will be rolled out across the entire MSC Cruises fleet within the next year.

MASTERCHEF

The world’s best-loved food show awaits you on the MSC Cruises fleet! Experience the adrenaline-fueled creativity of an extraordinary on-board cooking competition for adults and junior guests.

Wellness & Beauty

MSC lets you leave your cares behind by partnering with best-in-class wellness, fitness, SPA, hairdressing and sleep experts

MSC’s partnership with Dorelan – an Italian family firm long renowned for top-quality beds, mattresses and pillows – brings you a sleep solution that pampers with exclusive comfort and deeply restorative rest.

Thanks to this partnership, fitness lovers can work out to panoramic sea views, enjoying all the benefits of Technogym’s leading gym equipment, personalized fitness programmes and award-winning app.

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Technology

We are committed to enhancing and facilitating the lives of vacationers, and to this end partner with the best in innovation.

Global technology leader Samsung has partnered MSC Cruises since 2016, providing innovative digital solutions in every area of our new smart cruise ships, from entertainment to medical equipment.

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Sponsoring Sports

MSC delivers an outstanding experience thanks to teamwork and the desire to excel. Like sport. Which is why we sponsor leading teams and events that, like us, thrill people all over the world.

MSC Cruises has teamed up with Formula 1®, with the ambition to deliver a unique experience for guests and fans globally, combining innovation, teamwork & entertainment.

Training & Education

MSC partners with the most distinguished hospitality management and training programmes and institutions, supporting our crews to provide outstanding on-board customer service and innovations.

Renowned as the world’s premier hotel management school, MSC has partnered the École Hôtelière since 2015, supporting its exceptional quality standards with internships, recruitment and sponsorship.

The Accademia Italiana della Marina Mercantile in Liguria has been an MSC partner since 2017, ensuring crew members benefit from world standard pre-embarkation training and professional development.