Cookies are small text files that the websites visited send to you and store on your computer or mobile device, and which will be returned to these same websites on each new visit. Thanks to these cookies, the website remembers your actions and preferences (for example connection data, preferred language, font dimensions, other display settings, etc.) so that you do not have to need to specify them again when you return to the website.
Cookies are used for electronic authentication, session tracking and the storage of information on the activities of users visiting the website. They may also contain a unique identifier allowing a system to monitor your browsing activities on the website, for statistical or advertising purposes. When browsing a website, you may also receive cookies from websites or web servers other than the website being visited (i.e., “third-party cookies”).
There are various types of cookies, depending on their characteristics and functions, which may be stored on your computer for different periods of time: “session cookies”, which are automatically deleted when you close your browser, and “persistent cookies”, which will remain on your device until their pre-set expiration period passes.
According to the law which may be applicable to you, your consent may not always be necessary for cookies to be used on a website. In particular, “technical cookies” – i.e., cookies which are only used to send messages through an electronic communications network, or which are needed to provide services you request – typically do not require this consent. This includes browsing or session cookies (used to allow users to login) and function cookies (used to remember choices made by a user when accessing the website, such as language or products selected for purchase).
On the other hand, “profiling cookies” – i.e., cookies used to create profiles on users and to send advertising messages in line with the preferences revealed by users while browsing websites – typically require specific consent from users, although this may vary according to the applicable law.
The website uses the following types of cookies:
- Technical cookies, which are strictly necessary for the website’s operation, and/or to allow you to use the website’s content and Services;
- Analytics/performance cookies, which allow for the understanding of how users make use of the website, and to track traffic to and from the website.
- Marketing/ profiling cookies, which are used to send advertisement content or to create profiles on users and to send advertising messages in line with the preferences revealed by users while browsing websites.
“Pixels” are small pieces of code embedded on a website that allows website owners and third parties to track user behavior and gather information about how users interact with the website. Pixels can track actions such as page views, clicks, and other related activities and are often used for personalized ads and website analytics.
We may use pixels on the Website to associate Personal Data with your device or IP address and to track and measure your engagement with the Website, our mobile apps, and/or personalized ads.
For example, the Website and mobile app utilize Meta Pixel, which allows us to track and analyze the effectiveness of our advertising campaigns on Facebook and Instagram. This pixel enables us to measure the success of our advertisements by understanding the actions users take on our Website or app after viewing our Facebook and Instagram ads. The data collected through the Meta Pixel may be used for marketing and analytical purposes to enhance our understanding of user preferences and to improve our advertising strategies. You can manage Meta Pixel data sharing settings within the Settings section of Facebook and Instagram.
Links to Other Websites
We may provide links to third-party websites or resources, or third-party information referencing or linking to third-party websites or resources. MSC Cruises has no control over such third-party websites and resources, and you acknowledge and agree that MSC Cruises is not responsible for the content or information contained therein. When you follow such a link, you are no longer protected by our Privacy Policy, and we encourage you to read the privacy statements or other disclaimers of such other parties. MSC Cruises is not responsible for the privacy or security practices or the content of external websites, services or products. By using MSC Cruises’ website to link to a third-party website, you agree and understand that MSC Cruises shall not be responsible or liable, directly or indirectly, for any damages or losses caused or alleged to be caused by or in connection with your use of, or reliance on, MSC Cruises to link to a third-party website.
