Geneva, Switzerland, 25 June 2025<\/span><\/strong>, MSC Cruises is making a spectacular splash in cinemas worldwide today with the release of the much-anticipated racing drama\u00a0F1\u00ae THE MOVIE<\/span>, starring Brad Pitt and Damson Idris as drivers on a fictional Formula 1\u00ae\u00a0<\/span>team.<\/p>\n The cruise line has partnered with the Formula 1\u00ae racing feature from Apple Original Films, director\/producer\/co-writer Joseph Kosinski and producer Jerry Bruckheimer with its branding and logo appearing throughout the film.<\/p>\n In the hugely anticipated upcoming film, Pitt leads a star-studded cast as a former driver making a comeback, with the fictional APXGP team featuring MSC Cruises branding\u2014on race cars, team uniforms, drivers\u2019 overalls\u2014making the cruise line an unmistakable part of the movie\u2019s high-speed story.<\/p>\n The film was also shot during real Formula 1\u00ae Grand Prix race weekends over the past seasons, and so also includes MSC Cruises distinct racetrack branding\u2014the result of the line\u2019s global partnership with Formula 1\u00ae since 2022.<\/p>\n \u201cThis film captures the same spirit that drives our people on board and ashore every day: world-class performance, precision, and teamwork<\/span>,\u201d said\u00a0Pierfrancesco Vago<\/span><\/strong>,\u00a0Executive Chairman of the Cruise Division, MSC Group.<\/span><\/strong><\/p>\n \u201cFormula 1\u00ae<\/span>\u00a0and MSC Cruises are both built on innovation and a relentless pursuit of excellence\u2014on land and at sea. We are proud to see\u00a0our\u00a0partnership brought to life on the big screen<\/span>.\u201d<\/p>\n The Cruise Division of MSC Group recently announced a multi-year extension that will see it continue as a Global Partner of the sport through to 2030.<\/p>\n The renewed agreement will see the continuation of existing rights including title races, trackside branding and hospitality activations. As part of the Global Partnership, MSC Cruises sister brand, Explora Journeys will feature across signage packages at select Grands Prix throughout the partnership.<\/p>\n F1\u00ae THE MOVIE<\/span>\u00a0is available only in theatres and IMAX\u00ae from June 25 worldwide and June 27 in North America.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/article>\n<\/article>\n<\/div><\/div><\/div><\/div><\/div>
![](\"https:\/\/msccruises.co.il\/wp-content\/uploads\/2025\/06\/F1SPORT.jpg\" "\\"F1SPORT\\"")
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- MSC Cruises features in the highly anticipated film from Apple Original Films, F1\u00ae THE MOVIE, opening in cinemas around world from today, released by Warner Bros. Pictures<\/span><\/em><\/li>\n
- The cruise line\u2019s branding takes centre stage in the film\u2014featured on the Formula 1\u00ae cars, the team\u2019s racing gear and across the track<\/span><\/em><\/li>\n
- The partnership builds on the cruise line\u2019s history with Formula 1\u00ae<\/span><\/em><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
\n \n \n \n\n\n\n - The cruise line\u2019s branding takes centre stage in the film\u2014featured on the Formula 1\u00ae cars, the team\u2019s racing gear and across the track<\/span><\/em><\/li>\n