Geneva, Switzerland \u2013\u00a0 13 June 2024<\/strong>\u00a0–\u00a0<\/strong>MSC Cruises\u2019 latest World Class ship,\u00a0MSC World America<\/em>, will redefine family cruising with unprecedented spaces and activities when she enters service in April 2025, including new programmes and facilities developed in partnership with the LEGO Group.<\/p>\n The cruise line previously announced that its ultramodern new flagship will feature seven distinct districts, each bringing together a range of tailored experiences, with Family Aventura becoming the go-to destination for kids and families around the clock.<\/p>\n As a family-owned company, MSC Cruises is known for its award-winning family offerings, delivering an unforgettable cruise experience for children of all ages and their families.\u00a0MSC World America<\/em>\u00a0is set to take those offerings even further with its largest and most technologically advanced kids\u2019\u00a0<\/strong>area yet, spanning more than 1,000 sqm across seven different rooms and catering to guests ages 0-17. Guests can expect a range of new concepts, taking family experiences on board to new heights.<\/p>\n Head of Entertainment, Steve Leatham, says:\u00a0<\/strong>\u201c<\/em>We set ourselves the goal to create the most exceptional kids and family offering at sea with MSC World America. Our aim is to give our smallest guests the freedom to express their creativity, play, socialise and explore<\/em>\u00a0<\/em>with amazing spaces and programmes that have to be seen to be believed.\u201d<\/em><\/p>\n Senior Manager Youth Entertainment, Matteo Mancini, says:\u00a0<\/strong>\u201cWe specifically listened to our young guests from North America to design our kids and family offering. We are bringing a variety of extraordinary facilities and new experiences never seen before!”<\/em><\/p>\n Brand-new activities waiting to be discovered include:<\/p>\n NEW LEGO\u00ae\u00a0PARADE:\u00a0<\/strong>For the first time in the cruise industry,\u00a0MSC World America<\/em>\u00a0will host a LEGO\u00ae<\/strong>\u00a0parade with LEGO\u00ae<\/strong>\u00a0walkabouts designed to entertain children of all ages. The parade will march through the ship from Family Adventura to the World Promenade once per cruise.<\/p>\n \u00a0<\/strong><\/p>\n NEW LEGO\u00ae FAMILY ZONE<\/strong>: Family Adventura will also see a brand new area for master builders and bricks enthusiasts called LEGO\u00ae\u00a0Family Zone. Here, parents and children can play together, and LEGO\u00ae<\/strong>\u00a0fans of all ages can unleash their creativity from morning to evening.<\/p>\n NEW LEGO\u00ae GAME SHOW:\u00a0<\/strong>MSC World America<\/em>\u00a0will offer\u00a0a LEGO\u00ae Family Game Show for the first time in the cruise industry. During each cruise, families will have the opportunity to come together for an exhilarating team challenge, where parents and children can compete as true\u00a0Master Builders on board. The competition will feature timed challenges, colorful bricks, and unexpected twists, all culminating in determining the ultimate winner. LEGO\u00ae<\/strong>\u00a0fans of all ages won\u2019t want to miss this exciting activity.<\/p>\n \u00a0<\/strong><\/p>\n NEW BOXES FAMILY GAME SHOW<\/strong>: Families will get the chance to compete in \u201cBoxes\u201d, a new fun-filled family game show where each mystery box will contain a blind challenge to overcome to win prizes.<\/p>\n NEW DOREMIX FAMILY DISCO<\/strong>: For dance competition fans, a new version of the Doremix Family Disco will arrive for the first time with new technology and must-see visuals. Parents and children will dance together to win the title of best dancers of the night on the global hits of the moment and original MSC Cruises songs for children.<\/p>\n NEW HIGH-TECH\u00a0<\/strong>EXPERIENCES:<\/strong>\u00a0Specifically created for teenagers, Star Shooters,<\/strong>\u00a0an adventure course in the Sportplex, tasks participants with hitting a target to secure points for ultimate victory while Virtual Reality at Luna Park will give guests access to the latest VR technology experiences, to transport them to other worlds from the\u00a0MSC World America.<\/em><\/p>\n NEW LARGEST EVER<\/strong>\u00a0DOREMILAND:\u00a0<\/strong>MSC World America<\/em>\u00a0will feature the largest, most action-packed Doremiland kids\u2019 area in the MSC Cruises\u2019 fleet, spanning nearly 1,000 sqm. Home to seven rooms dedicated to different age groups from 0 to 17 years old, it will also be the most technological kids area of the fleet with the latest tech consoles on the market, sound and light effects.\u00a0Baby services are offered in collaboration with Chicco\u00ae \u2013 the leading global baby brand and a long-term MSC Cruises partner. Exclusively on\u00a0MSC World America,\u00a0<\/em>the popular\u00a0<\/em>Kids\u2019 Clubs will be open all day, from 9am until midnight for the duration of each voyage.<\/p>\n NEW THE HABOUR<\/strong>: At the heart of the Family Aventura district lies The Harbour, a revolutionary new outdoor park where families can come together to engage in activities, indulge in delicious bites and soak up the sun. The Harbour offers an exhilarating high ropes course, a thrilling new state-of-the-art Cliffhanger attraction, the only over-water swing ride at sea, a family dwelling area, and a playground modelled after the iconic lighthouse at Ocean Cay island. More details of The Harbour will be revealed soon.<\/p>\n Popular MSC Cruises favorites returning to\u00a0MSC World America<\/em>\u00a0include:<\/p>\n SPORTPLEX:<\/strong>\u00a0In the Sportplex,\u00a0guests will find a spacious and dynamic gaming space equipped with everything from basketball and tennis courts to interactive game shows and even bumper cars and roller skating. There will be a dedicated sports programme on offer, which includes an evolution of Football, Basketball, Zorb ball sessions, Pickleball, and Hoverboards.\u00a0Here, guests will also have the opportunity to enjoy the popular The Drone Academy – a lively and high-tech drone relay race that will come to life at night through fluo effects and glowing drones.<\/p>\n Guinness World Record Family Quiz:\u00a0<\/strong>Families can try to bet on the world’s most incredible records and try to top them, creating memories to last a lifetime.<\/p>\n MasterChef at Sea Juniors:\u00a0<\/strong>a new generation of cooks will have the opportunity to compete in a kids\u2019 cooking competition, where the most talented and creative will be elected each week.<\/p>\n \u00a0<\/strong><\/p>\n About\u00a0MSC World America<\/em><\/strong><\/p>\n MSC World America<\/em>\u00a0will create an eye-catching silhouette against the Miami skyline when she enters service in April 2025. The ship\u2019s blend of American comfort and European design will provide guests with a truly memorable cruise experience, whether they\u2019re searching for a relaxing tropical escape or an action-packed holiday.<\/p>\n The ship will feature\u00a0seven distinct districts<\/strong>, each with its own atmosphere, facilities and experiences waiting to be explored. The\u00a0districts allow guests of all ages to choose their own adventure and get the most out of their time on board. From a dedicated family area or tranquil zen area through to a lively promenade with entertainment, shops and bars –\u00a0a world of options awaits for guests.<\/p>\n The new World Class ship\u2019s signature plumb bow will rise vertically from the waterline and her Y-shaped aft will open onto the impressive outdoor World Promenade. Overall,\u00a0MSC World America<\/em>\u00a0will span 22 decks, measure more than 150 feet wide, feature 2,614 staterooms, contain more than 420,000 square feet of public space, and offer top-of-the-line features and facilities, including:<\/p>\n\n
\n
\n
![](\"https:\/\/msccruises.co.il\/wp-content\/uploads\/2024\/06\/lego.jpg\" "\\"lego\\"")
<\/span><\/div><\/div><\/div>13\/06\/2024<\/p>\n
MSC WORLD AMERICA TO BECOME THE ULTIMATE FAMILY DESTINATION AT SEA WITH EXPANDED FACILITIES AND NEW LEGO\u00ae EXPERIENCES<\/strong><\/p>\n\n